Trinity Mirror changes name to Reach after Express deal

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The publisher of the Daily Mirror, Trinity Mirror, is to change its name to Reach after completing a deal to buy the Daily Express.

Trinity Mirror agreed last month to buy the company behind titles including the Express, the Daily Star and magazines such as OK! for £126.7m.

The name change comes as the company reported a 12.6% drop in group revenues to £623m last year.

A “weak print trading environment” was blamed for the fall.

Revenues from print advertising fell by nearly a quarter last year. Digital classified revenue – which is closely linked to print sales – was also down by a quarter.

Despite this, pre-tax profits rose to £81.9m from £76.5m the year before. The company said it had cut costs by £20m last year, £5m more than its original savings target of £15m.

Commenting on the name change, Trinity Mirror said it had “evolved significantly” since it was formed in September 1999 following the merger of Trinity and Mirror Group, and so “the name no longer accurately reflects the company”.

Simon Fox, Trinity Mirror’s chief executive, said, “Through our content we reach millions of people every day.

“Our reach extends across multiple platforms in both Print and Digital and across the cities and communities that we serve. We think this is a name which better reflects what we do and what our ambitions are.”

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